In an open range filled with what could be considered lifestyle pins from wedding plans to beauty tips, Pinterest has become the driving force for retailers and Pinterest’s traffic is blowing Google+, YouTube and LinkedIn out of the water, according to a study done by Shareholic.com. With a combined percentage of 1.4 referral traffic, Google+, YouTube, and LinkedIn was falling behind while Pinterest was catching up with Twitter with a 3.4 percent increase. A large of the traffic is due to increase in brands incorporating Pinterest into their social media strategies.
Recently, Mashable posted the Top 10 Most-Followed Brands on Pinterest and almost every brand is a geared towards the “darling network of brides-to-be, fashionistas and budding bakers.” What does that say about the value of Pinterest? If you have a target market is comprised of DIYers and those who just appreciate good fine art, you need to board the Pinterest train.
I just boarded the Pinterest train and it makes it so easy for me to link to workouts, DIY projects, and beauty tips. What’s going here is definitely not a fad. Peter Shankman said at the PR Where U R conference last year is that if a social media isn’t generating revenue it can easily die, but I don’t think Pinterest is going anywhere. They have raised 37.5 million in funds.
To be honest, I don’t use it that often. But I will especially since I came across the Mashable’s Can Pinterest Help Your Job Search? Hopefully with the combination LinkedIn and Pinterest, I’ll have an internship in no time. I have introduced my friends to Pinterest and they can’t get enough. I just linked up with most of them through Facebook.
Where do you sit on the pinterest train? First class?